“ Imagine owning a convenience store which is fhlly stocked with useful products .
Imagine that you have hired the staff, and they provide the most fantastic service to each client that comes in the doorway.
When you start your storee after all is said and done you have invested a small fortune in to your
own operation. But there is onne problem, there are
no roads or paths that result in your business. No 1 can find you,
because you have not created access. People may not have saw that your company is present,
even when they live right next door, sine not only are there not any roads leading to your own business, but in addition you haven't invested in advertisements.
Your idea was that you must create a terrific store, with great products and workers, and that the company will sell it self to people. ”